Minnesota United FC // Rebrand
The construction of Allianz Field marked a new era in Minnesota professional soccer. The club asked us to build them a new brand to match.
We created an identity and personality that captured the boisterous spirit of soccer matches and brought the unique fan experience to life.
Motion graphics for stadium screens and social medias.
Uploaded by Danny Walsh on 2019-05-01.
The team’s biggest growth opportunity is other sports fans.
This radio spot had a little fun with the Minnesota Vikings’ kicking woes in recent years.
To celebrate Minnesota United (MNUFC) playing its first match at the new Allianz Field, creative agency Colle McVoy unveiled a new never-before-seen game table. We recreated Allianz Field in foos form - complete with scarves, goal-triggered chants, scoreboard animations, lights and of course, Wonderwall. We've taken "living the brand" to a new level.
CD: John Neerland
DD: Diana Quenomoen
AD: Jack Treacy
Design: Anna Moorse