The ‘Sota Pop // Explore Minnesota Tourism
The bitter Minnesota cold got as much Super Bowl LII coverage as the game itself. Not exactly good press for the tourism agency responsible for attracting guests the other 9 months of the year.
Our response? The ‘Sota Pop – an Instagrammable pop-up that showed people Minnesota the bright side of Minnesota. Up against behemoth marketers, it stole the show as the most shareable experience of the big game.
More than 36K visitors toured the dynamic 'Sota Pop pop-up experience during Super Bowl 52. It celebrated the wide variety of destinations, four-season activities and attractions that make Minnesota cool.
Uploaded by None on 2018-10-20.
The playful voice brought a little extra magic to the space and context for our abstract executions.
“The best Super Bowl marketer? An unlikely brand beat out Minnesota’s big companies.”
Results
The creative dream team.
John Neerland, Creative Director
Pete Zlebek, Art Director
Michael Seitz, Design Director
Anna Moorse, Designer